

What sales is and isn’t — an entrepreneur’s guide
Sales. It’s a short word that implies a lot of things. As a career it’s mythologized in films like The Wolf of Wall Street and Boiler Room. It brings to mind people who get things done, get meetings “on the books,” and dollars on the bottom line. Images of power-suited men with strong tones and serious language are drummed up. Who doesn’t get floored when they hear Alec Baldwin’s speech in David Mamet’s Glengarry Glen Ross? For many sales professionals “sales” can mean things