Sales 3.0?

People are lethargic. They don’t like change, and they are scared by new ideas. They’re naturally afraid of anyone they don’t know. Amazingly, despite everyone being ubiquitously reachable with modern technology people have paradoxically almost never been les...

Ogilvy once said “Nobody does anything until someone sells something.” With at mantra like that you’d think the Sales Nation would have a great understanding of how to do it. Unfortunately the simplest, most foundational principles in sales are often overlooked. In a r...